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In this Masterclass, we discuss how the insights and tools in Welbi can help your community target their outreach efforts, build trust with prospective residents and families, and personalize the propsect experience.
Welbi is home to a wealth of information about your Life Enrichment programs and your residents. These insights can be leveraged to support your sales & marketing efforts in the following ways:
- Targeted Marketing & Outreach 🎯: Understanding the demographics, care levels, and preferences of current residents allows for the development of tailored marketing strategies, ensuring campaigns resonate with similar prospective residents and increasing advertising efficiency by reducing wasted efforts.
- Building Trust 💙: During sales conversations, demonstrating a deep understanding of your resident needs, interests, backgrounds, and engagement patterns emphasizes your community’s commitment to resident well-being and builds trust with potential customers.
- Personalize the Prospect Experience 🙌: Resident and life enrichment data can be used to tailor communications, tours, content, follow-ups, offers, and interactions to align with prospects' specific needs, interests, and preferences, enhancing their overall experience and increasing conversion likelihood.
- Competitive Advantage 🏆: Did you know that according to a recent study by the International Council on Active Aging, almost 50% of residents choose a community based on its lifestyle and wellness programs!? Showcasing your unique and comprehensive life enrichment offerings can differentiate your community by highlighting its vibrant, engaging, and supportive environment.
Check out the recording below to learn about how the insights and tools in Welbi that can help you execute on all of the above!
The video below is a recording of a live Welbi Masterclass that took place on July 11th, 2024